Detailed plan for opening a bookmaker on the Internet. We open a bookmaker's office. Bookmaker software and equipment

The bookmaker services industry is one of the largest in the world in terms of turnover. The profitability of bookmakers’ business, according to their own statements, reaches 8-10%, although the reality is most likely significantly different.

When starting this business, you need to understand what level of profitability you expect. Unlike trade, catering and other business sectors, the profitability of a bookmaker's office is relatively small - up to 10%. This means that with a turnover of 1 million rubles, an entrepreneur will earn 100 thousand rubles per month.

The operating principle of the bookmaker's office is simple.

Every day the office offers a list of quotes for sporting events, which is called the “line”. Each outcome of a sporting event has its own unique coefficient, which is necessary to calculate the winning amount.

There are offices that work for a mass audience and accept bets (from 20 to 5,000 rubles) for the elite. These are mainly Moscow networks. Their minimum bid- 500 rubles. The average price category includes rates from 100 to 100 thousand rubles.

But a beginner cannot match these turnovers, and therefore it is worth starting with small bets.

Of course, this business has a seasonality that is closely related to world sports championships. Most bets are traditionally placed on football matches.

Let's look at the work of a Western bookmaker from the inside based on an example

Every day the bookmaker creates his lines, why he finds out. the balance of power for a particular match to determine the probabilities of the outcome of that match. Of course, different companies may have their own vision of the outcome. And that means your bets.

Let’s say in the Eagles - Hares match, the bookmaker believes that the percentage chances are 50% - 30% - 20%. That is, 50% that the Eagles will win, 30% that there will be a draw and 20% that the Hares will win.

According to the European system of presenting odds, the line for this event will be formed as 2 - 3.33 - 5. This is done by simply dividing one by the percentage of the team's chances.
But then the bookmaker will not receive anything if he allows the player to play on such lines. So he introduces a margin. For example, our margin will be 15%.

That is, the player will have to be 10% smarter (minimum) than the bookmaker to win. The balance of power with profit margin in percentage terms will be 57.5% - 34.5% - 23% = 115%. Or in the European format - this: 1.74 - 2.90 - 4.35.

This is the line he will give to the player.

Let’s say people put the total down like this: $6000 - $3000 - $1000.

What will the bookmaker answer? What risks does it bear?

If the Eagles win, then the bookmaker will have to pay the players $6000*0.74=$4440 and he will receive $3000+$1000 =$4000 from the players and the total loss will be -$440.

If there is a draw, then the bookmaker will have to fork out 1.90*$3000 =$5700, and he will receive $6000+$1000=$7000 from the players and the total loss will be -$1300.

If the Hares win, the bookmaker will pay $1000*3.35=$3350 and receive $9000 from the players. Thus, the profit he will receive will be $5,650.

Now about the procedure for starting a business:

To open a bookmaker's office that is part of the gambling business, you must obtain a license.

The founder of a bookmaker's office must have experience in the gambling business. Otherwise, no one will issue a license to open a bookmaker's office. Therefore, entrepreneurs often look for an experienced director or offer a share in the business.

You need to enter the market with a certain line of bets (daily quotes) in order to stand out from competitors, which means you will need either a staff of analysts or partnerships with a large bookmaker. The subscription fee for providing a daily line and software is $300-500 per month.

As soon as a new office opens, people immediately rush to it experienced players. Everyone knows: beginners make a lot of mistakes, which means real chance make money from inexperience. If the line proposed by the entrepreneur is fundamentally different from the proposals of competitors, the entrepreneur will be given large sum V short term. Therefore, in order not to burn out at the very beginning of work, the bookmaker needs to have a reserve fund and limit the maximum bets.

The reserve fund must be replenished in case of a loss and collected in case of a win. The size of the reserve fund depends on the volume of bets and turnover that the entrepreneur expects.

For placing a bookmaker's office, the ideal places are those with the highest traffic, where men appear. According to statistics, 95% of players are men who are interested in sports. In principle, a betting office can be opened on an area of ​​4 square meters, and therefore significantly save on rent. Bookmakers often open on b
aze entertainment and gambling establishments (often for a share of the profits).

From equipment new office You will need a computer, a printer (for printing checks or cards), a photocopier (for duplicating the line), and the Internet. And of course the cashier.

Also, any self-respecting bookmaker network should have advanced software for accepting bets. You can buy an existing program, or you can write a program for yourself by paying the developers for it (cost up to 40 thousand dollars).

Today, bookmaking is called fair gambling, the profitability of which has increased significantly in Lately. This is due to the strict suppression of casino activities, gaming machines and other similar establishments. The owners of bookmakers themselves claim that profitability has increased by only 10%, but experts have a completely different opinion. They are confident that efficiency has increased by 40%.

Based on this, there is no doubt that opening such an establishment is a profitable business. But how can we organize it so that these numbers can turn into real money?

The principle of operation of a bookmaker's office

Every day, bookmakers put out a list of competitions for ongoing sporting events. Their name is “line”. For each event, an outcome is established, which corresponds to a certain coefficient. It is unique and is required to calculate the winning amount.

Bookmakers can operate for a mass audience and accept bets from 20 rubles to infinity. Other establishments cooperate only with the elite. The minimum bet is 500 rubles. Of course, it is recommended for a newly opened office to start with small bets.

After creating the line, the bookmaker daily determines the balance of power of each team in a particular match. This is necessary to determine the outcome of the game. Each office has its own opinion and set the probabilities, so different establishments set their own bets.

Operating principle specific example: The match takes place between the teams Foxes and Wolves. The bookmaker believes that the probability of the game outcome is 60%-20%-20% . It turns out that 60% is bet on the Foxes winning, 20% on a draw and 20% on the Wolves winning. According to the system developed in Europe, the line for this match will look like this: 1,6-5-5 . The calculation is simple; to do this, you need to get the quotient of one divided by the percentage of chances of each team.

But if the bookmaker gives the player the opportunity to play on such lines, then he will not receive any winnings. To change the situation, you need to enter a margin (the difference between interest rates). For example, it is equal to 15%. Then, in percentage terms, the balance of power will look like this: 67,5%-23,75%-23,75% . Accordingly, the line will look like this: 1,48-4,35-4,35 . These figures will be officially published by the office.

It turns out that if people place bets on a line such as 10,000-7,000-4,000 rubles, then the bookmaker takes on the following risks:

• If the Fox wins, he pays 10,000*0.48=4,800 rubles, and receives 7,000+4,000=11,000 from the players. The profit is 6,200 rubles.
• If the match ends in a draw, then the bookmaker pays 7,000*3.35=23,450 rubles, while he will receive 10,000+4,000=14,000 rubles from the players. He makes no profit.
• If the Wolves win, 4,000*3.35=13,400 rubles, the bookmaker will receive 10,000+7,000=17,000 rubles from the players. In this case, his profit will be equal to 3,600 rubles.

Almost all bookmakers operate using this formula.

Required documents for opening

To open such an establishment you will need to obtain a license. It is necessary for legalizing business, as well as for conducting honest activities. Today, a license can be issued to an applicant if his fund is at least 100 million rubles. You can also get it if you sign up for an existing affiliate license and become an affiliate. The second option is much easier and will cost less.

To obtain a new license you will need to present the following documents:

• application for provision;
• copies constituent documents belonging to a legal entity. They must be notarized;
• certificate of registration of your own LLC;
• agreement on rent or purchase of premises;
• certificate from the BTI;
• a certificate confirming payment of the state duty;
• a list of papers attached to the application.

When deciding to cooperate with a certain company and sign up for a partnership license, in addition to the above documentation, you will need to present a power of attorney for a representative of the organization.

Opening a bookmaker's office

No matter how incorrect it may sound, the goal of every bookmaker is to make the player lose. For this reason, an important component of successful work is competent, and most importantly, comprehensive analytics. This requires having certain skills and being well acquainted with common sports, especially football.

Opening an office on your own brings with it a lot of difficulties. These include selection of premises, personnel selection, elimination of competition. But on the other hand, this hides advantages, the main one of which is getting full profit.

With successful promotion, all the profit of the office will go only to you, as its creator. In this case, you will not need to obey the rules and fulfill the obligations specified in the franchise.

If you open an establishment on your own in a specific city, you will need to take care of its promotion. Advertising on relevant websites, stadiums, hippodromes, banners in the city, distribution of relevant leaflets, announcements will help with this.

Franchise opening

A franchise is a simpler and cheaper way to develop your own business. In this case, the franchisor is a company that owns the technology, but cooperates with an independent organization. She receives a certain percentage of the profit. The franchisee is the second party who receives assistance in production matters.

Bookmakers-franchisors offer assistance to divisions at every stage of development - this is the main advantage. In addition they:

• engaged in the selection and training of employees;
• supply equipment, search for the necessary premises or put forward requirements for what it should be;
• conduct marketing campaigns and deal with advertising issues;
• are engaged in providing professional consulting services.

Purchasing a franchise is an excellent strategy for starting a business. Most of the bookmakers known all over the world started their activities this way.

Each franchise puts forward its own conditions and requirements. Basically, the following conditions must be met for cooperation:

• find a room with a favorable location. Its area must be at least 50 sq.m;
• prepare documents stating that the premises fully comply with all license requirements;
• agree on the possibility of carrying out activities under the brand, an agreement on the adoption of the style;
• enter the teaching staff address in the affiliate license;
• make the first security deposit, in addition, pay a monthly premium for the brand;
• equip the establishment with the required equipment.

Initially using a franchise most of funds are spent on expenses, and only a small part remains as net profit. The payback period is at least 24 months. Only 10% of establishments were able to break even in less than a year. The most popular franchises are Fonbet and Inbet.

Opening on the Internet

The bookmaker's office can be opened online. To do this, you will have to make a lot of effort, since there is a lot of competition on the Internet. First you need to find betting script, download it, and then purchase it domain name and hosting. All this can be done in a short period of time.

Also, for opening an office on the Internet, there are special programs that already provide basic functions. Basically, they charge a rather large fee, so a beginner can try to create everything on their own.

To open and develop a bookmaker's office you will need to invest a lot of money. Oddly enough, such activities via the Internet do not exclude employees from working.

It is impossible to conduct all the business on your own, so you need to look for staff. Funds will also be required for paperwork. In addition, you will need to use your knowledge in the field of bookmaking, otherwise experienced players will quickly identify you as a beginner and expect mistakes.

The advantages of opening on the Internet are:

• Saving on renting or purchasing premises. There is no need to look for an advantageous place.
• Downloading prepared scripts online.
• The site can be visited by a huge number of people from different cities.

Selection of premises and equipment, business organization

When choosing premises to open an office, you should not look for a large office. Four may be enough for such a case. square meters. Most main criterion– location, since this is what will attract customers. It is recommended to locate the establishment in a place where people constantly gather big number men. It could be sports stadium, bar, bowling alley and other.

You can also even talk to the owners of these establishments, perhaps they will allocate you a few square meters for a low fee. But then you need to be more active in promoting your office on the Internet in order to attract not only bar visitors.

You don't need expensive equipment to open it. The most important thing you need is a computer and the Internet. It wouldn't hurt to install a printer so you can print out receipts. There is, of course, more expensive equipment - programs that can automatically accept bets. However, the cost of their licensed versions reaches $40,000.

Financing is an important issue in organizing a business. There are two ways to get it:

1. Bank loan. To do this you will need to present detailed business plan offices.
2. Finding a person willing to invest money in your business. However, in this case, you need to discuss all the points in advance, since the investor will probably want to fully control all activities.

Do you need staff?

Do not forget that a bookmaker cannot start working without a betting line. If you copy odds from the Internet, you will not be successful. To make a profit, you need to hire several analysts who will analyze and forecast games.

This is the main difficulty, since analysts do not work on labor exchanges. There is an option to contact statistical mathematicians or search professional players, who have already understood the whole essence of this process. In addition, personnel will be required to conducting accounting activities, issuing checks, calculating profits.

Each bookmaker must have its own reserve fund. It must be replenished if you lose or collected if you win. Its value and size will depend on the turnover of bets and their volume. Basically it is about 500,000 rubles.

However, there are exceptional cases when this amount is less or more. For some companies it reaches several million rubles.

Calculating all costs and planning profits

Costs in the first month of activity:

• renting or purchasing premises;
• its repair, proper registration;
• buying furniture;
• equipment;
• security (optional);
• purchasing a license.

Fixed expenses:

• utility payments;
• employee salaries;
• taxes;
• advertising;
• accounting support;
• payment for software.

Profit planning in this type of activity cannot be determined in advance. At successful work and opening branches it is possible to earn a decent income. In general, such a business can pay off in 3-4 years.

The bookmaker's office is the most attractive place for people who want to get easy money. Opening own business in this segment, you don’t have to spend your days painfully searching for clients, since lovers of excitement and thrills themselves find the most attractive places to satisfy their needs. If we take into account the fact that successful bookmakers advertise the profitability of their companies at the level of 9-11%, then we can assume the effectiveness of investments in this business. Experts note that this figure is underestimated several times in order to hide it from the public real profitability bookmaker business.

How to open a bookmaker's office - the essence of business

So, let's look at the activities of a standard bookmaker. Every day, the bookmaker company puts out a line of quotes for various sporting events, where for each event odds are assigned that are used to obtain the result for clients. The main task of bookmakers is to correctly set the odds so that mathematical expectation the company remained profitable. Naturally, there is no fraud here, since winnings depend only on the actions of clients.

Customers have the opportunity to place their bets both on future events and on sports competitions taking place in real time, where the odds can change as the event progresses. As a rule, bookmakers do not set minimum bets on events, without limiting their clients in any way.

How to open a bookmaker's office - where to start?

Companies make the greatest profits during global sporting events such as the World Championships various types sports, European cups and other competitions. On the one hand, this business is considered seasonal, but given the presence of a large base of regular betting players, companies do not wait for the onset of certain events.

Despite innovations in legislation, bookmakers are not a prohibited business, but nevertheless require a license. The difficulty in obtaining a license for a company can be due to many factors, therefore, when opening a bookmaker’s office, the company’s directorate must have extensive experience in the gambling business.

To avoid the difficulties of starting a business, it is advisable to purchase a franchise from a well-known bookmaker. In this way, you can protect yourself from possible difficulties, failures and financial losses.

As in other business areas, before becoming part of a market segment, it is necessary to evaluate the characteristics of each company, identify strengths and weak sides that you would like to achieve in your business. Working as a franchise, you do not have to develop your own line of bets and quotes, which allows you to save on maintaining an analytical department or on paying for this service from other, larger bookmakers.

How to open your own bookmaker's office – personnel, equipment, first launch

So, to create a business you will need to register with the local tax authority and register you and your employees with the pension fund. As an organizational and legal form, it is optimal to choose LLC, that is, a company with limited liability. In process legal entity it is necessary to resolve issues with renting premises, repairs and decoration, finding personnel, purchasing equipment, debugging the work process, obtaining a license and purchasing a franchise.

Any room with an area of ​​20 or more square meters is suitable for a bookmaker’s office, where everything depends on your imagination. Most bookmakers equip their premises with televisions, where customers can live watch the event. In addition, the presence of televisions makes it easy for customers to place bets in real time. Since we are considering opening a business through a franchise, the design of the premises will most likely have to correspond to the conceptual features of the company. It is important to know some basic requirements of companies: the entrance to your future office should be separated from the entrances to other establishments, the area should be from 20 to 300 sq.m., as well as the location on the main lines of the city streets.

Personnel selection can be carried out by you or by the company from which you purchased the franchise. As a rule, the bookmaker business does not have strict requirements for personnel, since they are not characterized by active advertising, as is required in the electronic, construction and other areas. The optimal number of employees is 2-5 people.

History of bookmaking

Before we begin discussing the cost of opening a bookmaker's office, I want to go back a little to the past in order to understand where this entertainment activity first appeared and where it came from.

It is worth noting that, unlike modern species earnings, such as opening a marriage agency, bookmakers have existed for a very long time, for many centuries.

IN ancient Rome, professional athletes were called gladiators, probably everyone has read about the famous gladiator fights. So, the residents of Rome were very gambling, and enjoyed betting on various competitions. While such bookmakers, of course, did not exist, bets were accepted mainly by well-known bankers. The principle of placing bets: from the entire amount collected, the argentarium took his percentage, and the rest was distributed to those participants who guessed the outcome of the event.

If we talk about modern betting, then its founder is rightfully considered Pierre Oller, who first began accepting bets on horse racing. Around 1875, bookmaking became firmly established as an activity and began to exist permanently, bringing a stable income to its founders.

What do you need to open a bookmaker's office?

The question of how to open a bookmaker's office interests many entrepreneurs. This type earnings are rightfully considered one of the most profitable. Therefore, the competition here is quite serious. Today, there are hundreds of large bookmakers that are serious rivals for a novice entrepreneur who wants to start a business in this area.

The first thing you need to do is draw up a detailed business plan, with which you can predict the cost of opening a bookmaker's office and its development.

A business plan is a document that details all the steps that are necessary to open and operate a bookmaker’s office.

Stages of a business plan for opening a bookmaker's office:

1. Detailed analysis of a business idea. Be sure to research the niche. You should analyze the level of competition, and also study what services can be provided to the population;
2. Business registration. At this stage, it is necessary to collect all the information about the procedure for registering a business in the gaming industry. After this, you need to prepare the entire package of documents to obtain a license to operate a bookmaker;
3. Premises rental and repairs. Pay special attention to the location of the establishment, the profit and payback period of the business depend on this;
4. Purchase of equipment;
5. Selection and hiring of personnel. A lot depends on the activities of employees, so you should not miss this important nuance;
6. Advertising expenses. There are a lot of options for attracting clients today. Choose the most successful types of advertising for PR for your bookmaker organization.

How much does it cost to open a bookmaker's office?

To start a bookmaker's office you need approximately 8-10 thousand dollars, and this is only for initial expenses. The amount of financial investment depends primarily on the type of bookmaking.

There are two types of bookmakers:

• For a mass audience, that is, anyone can come and make their prediction on the outcome of a sporting event. Rates, as a rule, range from 50–10,000 rubles.
• Elite organizations. The principle of operation is no different, everything is the same, except for the minimum rate, which is mainly from 1000 rubles.

Business registration

After drawing up a business plan, you need to register your type of activity. Bookmaking has long been a type of gambling, so to start operating you need to obtain permission. To obtain a license, you must contact Roskomsport ( Federal agency By physical culture, sports and tourism). The main requirement for obtaining permission is the experience of the creator of the bookmaker organization. But where can a beginner learn this type of activity? The only way out is to find an experienced partner who will agree to participate in the creation of a bookmaker’s office and act as a founder.

Deciding on the location

The main rule of a good location is the absence of competitors nearby. You should not be so self-confident as to place such an organization near existing similar offices.

When choosing a location for a bookmaker's office, take into account its traffic and contingent. As a rule, the gambling part of the population is mainly men, so the location of the office should be near establishments visited by the strong half of humanity (bars, factories, sports clubs, ).

Premises requirements

You don’t need to rent a large area; a room of 5–10 square meters is enough. m. The place of work itself must be equipped in such a way that the client does not see the computer and does not have access to money, this is to protect the employee. The principle of operation is somewhat reminiscent of an exchange office: the employee communicates with the client through the window, registers the bet and accepts payment.

Bookmaker equipment

Equipment for work:

• Computer or laptop;
• 24/7 internet access. You need to choose a reliable provider and a high-speed connection to the security line. If the service is hacked, you will face very large financial losses, so be careful at this moment very seriously.
• Printer, scanner;
• Licensed computer software.

The principle of operation of a bookmaker's office

Now, let's talk about the most interesting thing, namely, the principle of operation of bookmaker organizations.

Typically, bets are placed on sporting events. Most often these are football matches, basketball, hockey, boxing, horse racing, etc. But in principle, today, you can bet on anything, even on music and acting competitions such as Eurovision and Oscar.

The principle of operation of the offices is as follows. The client places a bet on a specific match, choosing one of the proposed options for the outcome of the event. It is worth knowing that in each special case the minimum bid is different. If the client wins, he receives sum of money(original bet amount multiplied by odds). In most cases, the bookmaker predicts the results of the match. For example, he bets 50% on one team to win, 20% on another to win, and 30% on a draw.

The client can receive his amount within a few hours after the bet has been placed.

Risks

In bookmaking, as in any other area of ​​the entertainment business, the risks are very significant. Therefore, you need to know a lot about betting and the work of bookmakers. Hire several experienced consultants who understand this area of ​​business and can predict the results. Otherwise, you will face serious losses.

Video on the topic Video on the topic

Business promotion

First of all, you need to choose a good location for the bookmaker's office. It is advisable to open such establishments in crowded places in the city.

Signboard. Regarding the sign, it should be bright and attractive, but as correct as possible.

Opportunity to earn money simply by betting and watching sports and social events, is attractive to the brave and gambling people since ancient times.

Modern development of information technology has made this process even more streamlined and accessible.

The relevance of starting a bookmaker business

Bookmaking is an interesting and profitable business that began to flourish after the closure of casinos and slot machines. This legal look gaming business , which provides good tax payments to regional budgets, so both organizers and clients, as well as local administrations, are interested in its development. In accordance with the legislation of the Russian Federation, a bookmaker's office is a gambling establishment in which gambling is carried out in the form of a bet between the establishment and participants.

Opening your own bookmaker's office is both a chance to get rich quickly and the risk of facing a lot of difficulties at the same time.

Bookmaking is a business that requires large financial investments (if you organize everything yourself), gambling skills and analytical calculation skills.

Benefits of starting an online business

With the help of computer technology, bookmakers are becoming more informative and functional, allowing customers to place bets with mobile devices and even without leaving home from anywhere in the world.

The online bookmaker has a number of significant advantages before a similar one:

• Saving on renting or purchasing premises, finding a favorable location;
• Savings on the maintenance of a betting point and some equipment;
• Savings on paying salaries to staff (cashier, cleaner, security guard);
• Possibility of using a ready-made script;
• Availability of an extensive customer base from different cities and even countries.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically and signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Step-by-step action plan

To start running this business, it is necessary to carry out a number of activities.

License

Obtaining a license is the most difficult stage in organizing an online bookmaker's office. A license is required, but it can only be obtained if the applicant has “sufficient experience” in this type of activity. The paradox is that bookmaking, to some extent, is an art, the basics of which are passed on by a professional to a future specialist, and such a specialty does not officially exist. If you have no experience in running a gaming business, you will have to take on an experienced partner, or choose the option.

The license can be obtained from the representative office of the Federal tax service for a period of five years with the possibility of subsequent extension. The application is considered for about a month and a half, thorough checks are carried out, and the profitability of the future business is assessed. The main difficulty lies in the compliance of the applicant’s financial capabilities with the licensing conditions. To do this, you need 100 million rubles, a bank guarantee for 500 million rubles, as well as assets worth at least 1 billion rubles. Of course, setting up a company with licensing on your own is not suitable for every entrepreneur.

If all conditions are met, then prepare package of documents To obtain a license to operate a bookmaker on the Internet:

• licensing application;
• information about employees with copies of passports and;
• characteristics of the bookmaker's hardware and technical support;
• information on the size and sources of authorized capital;
• calculation of net asset value;
• confirmation of a bank guarantee.

Prices for licensing services gambling business start from 150 thousand rubles.

An overview of the operation of the software, website and administrative panel of one of the bookmakers is given in the following video:

Collection of necessary documents and registration

After obtaining a license, you must also obtain a taxpayer number. On the territory of the Russian Federation, a bookmaker's office can only be registered by a legal entity.

Gambling business organizers cannot be persons with an unexpunged or unexpunged criminal record. A limited liability company - the future organizer of an online bookmaker - is registered in general procedure. The cost of registering an activity in the form of an LLC is from 25 thousand rubles.

Choosing the Right Software

To start operating a bookmaker's office, you just need to download or develop a script, buy a domain name and hosting. Then create your own website with online betting and the possibility of payments through electronic payment systems. You can develop a gaming website yourself or entrust it to specialists. There are offers on the Internet for the sale of turnkey online bookmakers, but this may be unsafe.

Required purchase of licensed software, which will cost approximately 2.5 million rubles. It can be purchased from competitors, but this is risky, or you can order it from independent companies, which will the best option. The choice of software depends on the type of competition on the results of which the office will accept bets.

Software To organize an online bookmaker's office you must have the following characteristics:

1. increased stability of the software package;
2. function of working in real time and offline;
3. reliable website protection from hacker attacks;
4. the presence of an analytical function for bookmaking activities;
5. intuitive interface, etc.

You will also need equipment worth about 200 thousand rubles: a server, computer or laptop, printer, scanner, 24-hour Internet access, licensed anti-virus software. You need a reliable provider and a high-speed connection with a security line. If the server is hacked, there may be large financial losses, so you cannot save on protecting information data.

Main features of work

When the bookmaker's website opens and the business starts working, it will be necessary to take into account a number of nuances of this type of activity:

• Huge competition in the online gambling business. You will have to make considerable advertising and marketing efforts to win your “share” of space, and in the future, retain and expand it;
• enlisting the help of experienced analysts and experts to determine the correct line and odds. They will need to pay wages(from 50 thousand rubles), but this is not commensurate with the possible financial losses from inexperienced business;
• thoughtful protection from experienced and fraudulent players, misinformation. Colleagues will provide assistance here;
• creating a reserve fund in case big wins(on average, 500 thousand rubles) and a limitation on maximum bets;
• incompleteness legislative framework in relation to gambling, especially in the Internet space.

Buying a franchise

Online purchasing is the most effective business model. It is necessary to have an initial capital in the range from 350 thousand to 2 million rubles, make a lump sum contribution (not always), pay a royalty of 10-20%.

The bookmaker's office opened under the franchise is completely ready for work and meets all modern requirements. The technique allows you to avoid unnecessary hassle of an organizational, technical, legal and financial nature. Business develops under the protection of a reliable company with a huge number of clients and an impeccable business reputation. Issues of licensing and purchasing a software product disappear by themselves. The saved resources and time are spent on advertising and promoting your business on the Internet.

A bookmaker services website is a profitable and promising direction for business development. Organizing your own line via the Internet has a good return of 20%, since a huge share of bets are made online today.