Sample business plan for a game room. Business plan for a children's playroom

If the business is associated with an organization children's leisure, it will always be profitable. Parents strive to create Better conditions for their children, so they are ready to spend quite a lot of money on them. But the main task of a businessman is to properly organize leisure time in order to attract a small audience. It is possible to organize a profitable enterprise, but first you should draw up a business plan for a children's game room.

A children's playroom is an area where parents can leave their children for a while under the supervision of staff. It is advisable to open entertainment rooms on the territory of large shopping centers, where people come with their entire families to shop.

Also today, children's playgrounds serve an excellent alternative private kindergarten. Parents can bring their children into the room for a few hours a day. This activity does not require a license, so organizing a business will not be difficult. In addition, a children's playroom, the business plan of which we will now consider, does not require large investments.

Registration and room selection

To organize a nursery entertainment area enough . Russian legislation does not impose any requirements for children's rooms. However, some approvals from local authorities will be required.

Requirements may differ in each region, so you need to clarify all the nuances yourself. The time frame can also range from two weeks to one month - this must be taken into account when drawing up a business plan for a children's playroom.

You should choose premises in crowded places: hypermarkets, cinemas, shopping and entertainment centers. The area of the room is calculated based on one square meter for one child. Accordingly, on average the area of the room should not be less than 50 square meters. m. By the way, this type of business does not have much competition, despite the fact that many shopping and entertainment complexes have been built in cities, but not all of them provide a room where you can leave your child while shopping.

Equipment and personnel

Before you open a children's playroom, you need to include the cost of purchasing equipment in your business plan. You will have to devote a lot of time to arranging the entertainment room, because the delivery and installation of the children's complex will take at least two weeks. What is usually offered to small clients:

slides,
trampolines,
toys,
labyrinths and much more.

When choosing equipment, you need to take into account that it should not only be bright and attractive, but also safe. It would be a good idea to invest in a video surveillance system.

You will also have to spend some time choosing personnel. Typically, the payment of employees in children's rooms is small; it usually consists of a fixed salary and a percentage of the profit. Therefore, the employees will be mainly students or young mothers. Cleaning can be entrusted to the employees of a cleaning company.

Income and expenses

In the children's business plan entertainment center must be included financial calculations. The amount of starting capital depends on many factors, mainly on the area of the gaming room and its equipment. If we consider the costs in rubles for a room of 30 square meters. m., then the plan will look like this:

premises rental – 40,000;
– 200 000;
repairs – 15,000;
– 60 000;
paperwork – 15,000.

The total starting capital is 330,000 rubles. To this you need to add advertising costs and other unforeseen expenses.

Business income will be about 150,000 rubles, of which 100,000 will go to wages employees and rent for premises. The net profit will be equal to 50,000 rubles, and the business will pay off in 6-8 months. You just need to take into account the seasonality of income - in the warm season there will be fewer visitors, because most parents will prefer playgrounds to playrooms.

This is exactly how a children's playroom is planned. A business plan needs to be drawn up in more detail, taking into account all the details and nuances, including how relevant the undertaking will be in a particular region. Don't forget about marketing research, which will help determine competitiveness, pricing policy and customer demand - these questions are best left to the marketer.

How to write a business plan: Video

The woman and child cannot be found better option for building your own small business than creating children's playgrounds and rooms. In addition, only a real mother, who has experienced from her own experience how important active activities are for a child who experiences the world every day, will be able to properly organize the children’s leisure time and thus create a profitable business.

It should be recalled that playgrounds are divided into two types:
- soft play rooms;
- equipped entertainment kits.

The organization of activities of these two types and their further work are based on different principles, therefore the initial costs, the payback rate, and even further profits vary quite a lot. Therefore, when choosing a business plan, first of all, you should choose the shape of the site.

In almost all respects, a gaming entertainment complex is a more expensive, but subsequently more profitable activity. Among the advantages of a soft play room are a lower initial investment, and the fact that the choice of traditional entertainment for a certain category of children will be smaller. Speaking about the advantages of the entertainment complex, of course, this is a higher monthly income and a larger age range of visitors. Having chosen to open a children's playground, after only 2 months of active work aimed at organizing its activities, it will be possible to announce its grand opening.

The business plan for this activity includes several important steps:
1. Selecting a location and suitable premises in your city, followed by concluding a lease agreement. This stage can truly be called the most important, because the final profit directly depends on it.

The best place For the location of children's playgrounds, large shopping centers, as well as other places that are regularly visited, are considered a large number of of people. The presence of children's playgrounds there gives the family the opportunity to combine business with pleasure: while parents do the necessary shopping, children are supervised and have fun.

Shopping centers encourage such cooperation with the owners of children's entertainment complexes, as they benefit from this - the store's trade turnover increases, because the more attractive the additional service, the more time potential buyers will spend in the store itself.

Therefore, after assessing the prospects for placing your game room in a particular shopping center, go straight to its managers; their interests in cooperation coincide with your desires and capabilities. Often such a mutually beneficial partnership is formalized even without rent, and the agreement contains zeros in the corresponding column.
If rent is required, you can try to negotiate cooperation for a certain percentage of income in order to reduce the initial investment.

Another recommended place for a future children's playroom is called "sleeping" areas of the city, which, as a rule, have a smaller number of all kinds of entertainment than the center, so parents are attracted by the opportunity to keep their children busy with active recreation.

2. Ordering equipment for a game room and its installation can be the most lengthy process, sometimes taking up to 2 months. In this regard, it is best to begin this stage simultaneously with the site selection process.

3. Registration of status individual entrepreneur with subsequent registration with the tax authorities. If it is not possible to handle these formalities yourself, you can hire a company that deals with these issues.

4. As soon as a business plan for the future game room has been drawn up and equipment has been ordered, you should immediately begin coordinating activities with permitting organizations.

5. Recruitment.

6. It is best to plan the start of the children's playroom in the fall. This is due to the fact that such a business has a so-called “low” season, i.e. Children most often spend the summer months on street playgrounds.

About a week before the opening, you can already advertise in the local press and prepare colorful posters with information about the opening of the playground to place them at the entrance to the shopping center.

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